Agile coaching · Jira administration · Agentic web design

Make delivery predictable again.

I'm Dan McLean, a SAFe Program Consultant who has spent nine years keeping high-stakes programs on track for regulated fintech, the Department of Defense and the IRS. I bring that same discipline to your teams, your Jira and your website, so you hit the dates you promise and stop losing hours to busywork.

Book a free 30-minute call See services

This week's boardSprint 14 · 80% of capacity loaded

To do 3

AGILE3 ptsRun retro with the platform team

JIRA2 ptsAutomation: link done work to the release

WEB5 ptsDraft brand guide for a new client

Doing 2

JIRA3 ptsSync the fleet sheet into Jira, 3× a day

AGILE2 ptsSplit a 13-point story into three

Done 3

WEB8 ptsFleet estimate builder, live

AGILE3 ptsPI plan the leadership can say yes to

JIRA2 ptsProof photo before Done

no rollbacks this year

9 yrskeeping delivery on track where mistakes are expensive: fintech, DoD and IRS

5 teamsled at once as the sole Scrum Master, with releases landing on schedule

0production rollbacks in a full year of releases on a regulated platform

SPCSAFe Program Consultant, certified to train leaders and launch release trains

What I do

Three ways I can help.

Hire me for one, or for the whole stack. Most clients start with a short, fixed-price engagement, so you see results before you commit to more.

Agile coaching

Scrum, Kanban and SAFe that fit your team.

Hit the dates you commit to. Fractional Scrum Master, PI planning, team launches and leadership coaching.

Agile services

Jira administration

Jira set up around how you really work.

Stop paying people to update tickets. Project builds, automation, dashboards and AI-written reports.

Jira services

Agentic web design

A real website in days, on a small-business budget.

Look as good online as your work does. Custom sites and quote tools at a small-business price.

Web services

Home page of the Wraps & Lettering website prototype, with a night photo of two Reny's trailers during an install

Featured work

Wraps & Lettering: a fleet shop, rebuilt end to end.

A Maine vehicle graphics shop with 20 years of reputation landed a 15-truck rebrand for a major regional retailer, and the whole job lived in one spreadsheet. I gave the owner a live view of every truck, a modern website that brings in ready-to-quote leads, and an extra set of hands on the install.

Every truck and every production step visible at a glance, without changing how the shop works
An estimate builder that collects the job details before the first phone call
Hands on the vinyl, so the system fits the real work, not a guess at it

Read the case study

How we'd work together

Short loops, clear scope, no surprises.

1 · Talk

Free 30-minute call

We talk through what's stuck and whether I'm the right fit.

2 · Scope

A one-page proposal

Fixed scope, a fixed price or hourly cap, and a clear definition of done.

3 · Build

Work in short iterations

You see real progress every week, and we adjust as we learn.

4 · Hand off

You own it

Training, documentation and logins handed over, so you aren't locked in to me.

Encore

What clients say.

"Dan is an incredibly motivated and professional Leader… He is an incredibly fast learner and quickly becomes adept at anything he puts his mind to. I know he will meet and exceed any expectations placed upon him."

Served together in Army ROTC

Michael StansfieldCEO, Civic-Chain

All testimonials

Have a team that's stuck, a Jira that's a mess, or a business with no website?

Book a free call

Services

Agile, Jira and the web, from one person who's done all three.

Each service comes in a few sizes. Prices below are starting points; the final quote is set after a free call, based on team size and scope. The AI tools I use are included in every price, so there are no surprise add-ons.

Agile coaching

Scrum, Kanban and SAFe that fit your team.

plan from real data, not hope

For nine years I've kept delivery on track where the stakes are high: SEC- and FINRA-regulated fintech, a 150-person Department of Defense release train, and an IRS contract. I bring that discipline to teams of any size: plans built on real data, commitments leadership can trust, and teams that finish what they start.

What you get

A fractional Scrum Master for one or more teams
Team launches that hand off in crawl, walk, run stages
PI planning facilitation and capacity-based roadmaps
Retros that change how the team works
Agile training for engineers, Product and leaders

A good fit if

Sprints keep ending with half the work carried over
Leadership asks for more than the teams can deliver
You're new to Agile and want it done right from day one
You need someone who knows SAFe without the jargon

Team health check

Two weeks observing your ceremonies and board, then a written report with the top five fixes.

$2,500 starting at

Fractional Scrum Master

Ceremonies, metrics, impediments and coaching, part-time, month to month.

$4,500/mo starting at

PI planning facilitation

Prep, two-day event facilitation and a capacity-based plan leadership can sign off on.

$4,500 starting at

Jira administration

Jira set up around how you really work.

less clicking, more shipping

Jira should save your team time, not eat it. I've administered Jira for teams of 50+ users, led countless major project builds, and built the automations that tie finished work to releases. I also connect Jira to Claude so health reports and release notes write themselves, saving hundreds of hours a year and letting your team focus on what matters most.

What you get

New project builds: issue types, workflows, screens, permissions
Automation rules and JQL that remove busywork
Dashboards that show progress without a status meeting
Release tracking moved out of spreadsheets
AI-assisted reports and release notes through Claude and MCP

Not just for software

Small shops can track jobs in Jira too: trucks, steps, photos
Keep your Google Sheet; Jira can sync from it
Rules like "no proof photo, no Done" keep quality honest
Confluence, Trello, Azure DevOps and Bitbucket experience

Jira clean-up

An audit of workflows, fields and permissions, then the fixes that matter most.

$1,200 starting at

Project build

A new project designed with your team, with automations, a board and a dashboard.

$1,800 starting at

Admin on retainer

A set number of hours a month for changes, new users and new automation.

$700/mo starting at

Agentic web design

A real website in days, on a small-business budget.

you own every file

Your website should win you work while you're out on the job. I use AI agents to design and build alongside me, so you get a custom site and tools like quote builders for a fraction of agency prices. I plan it, review every page, and keep the hosting cheap and in your name.

What you get

A clickable prototype to react to before anything is final
A multi-page site that works on phones
Interactive tools like estimate builders and quote forms
A brand guide: colors, type and logo usage
Low-cost hosting set up in your name

How it's different

Days to a first draft, not months
Your real photos and your real words, not a template
No lock-in: the domain and hosting are yours
Changes later are quick and cheap

Starter site

Up to five pages, contact form, mobile-ready, launched on your domain.

$1,000 starting at

Site plus tool

The starter site plus one interactive tool, such as an estimate builder.

$2,000 starting at

Care plan

Monthly updates, new photos and small changes, with no long contract.

$75/mo starting at

Domain and hosting are separate and stay in your name. You pay those costs directly, so you own them. On my recommended setup that's about $11 a year for a .com domain with free hosting. If you'd rather use Squarespace or Wix, expect about $17 to $25 a month paid to them.

Why hire me for your website

You could build it yourself. Here's why people hand it to me.

AI tools have made a good website something almost anyone can build, given enough time. That's the catch: your time is the most valuable thing you have, and you can't get it back.

I've already done the learning.

I've built real client sites and tools with these AI agents, so I know what works, what breaks and how to fix it. You skip the trial and error.

Your time stays on your business.

Learning a new tool takes weeks of evenings. With me, your part is answering a few questions and sending photos when I ask for them. I handle the rest.

Small-shop price, not agency price.

A larger agency charges far more for the same result. Your price depends on what you need and how detailed we get, and you'll know it before we start.

Local to Maine.

If you're in Maine, we can sit down together and get it nailed down quickly. Anywhere else, a video call works just as well.

your time is worth more than the learning curve

Not sure which one you need? Most people aren't.

Build your estimate

Case study · Fall 2026

Wraps & Lettering

Mike Doughty has lettered and wrapped vehicles across Maine and New England for over 20 years. When his shop landed the Reny's fleet rebrand, the whole job lived in one spreadsheet, and the shop had no modern website to win the next one. I came in on all three fronts: the tracking, the web, and the trucks themselves.

ClientWraps & Lettering, Limerick, Maine

OwnerMike Doughty

TimelineSept to Nov 2026

ServicesJira, web, brand, install crew

1

Jira for a fleet rebrand

Mike didn't need another system to babysit. So every truck became a Jira task and every production step a subtask, matching the shop's own Fleet Master Grid. The spreadsheet stays in charge: Jira updates itself from it three times every workday and flags anything odd instead of guessing. Mike sees where every truck stands at a glance, with no extra data entry.

Key	Truck	Steps done
KAN-4	TT12 / 53 ft trailer	7 of 8
KAN-9	#6 / 24 ft box	7 of 10
KAN-11	#3 / 20 ft box	7 of 11
KAN-14	#1 / Tractor	2 of 4
KAN-18	Out-back trailer	0 of 9

5 of 15 trucks shown. 123 subtasks in all: 68 done and 55 to do on day one.

Sheet stays in chargeClaude reads the grid and never edits it. Changes flow one way, sheet to Jira.

Three syncs a dayMonday to Saturday. Renamed or missing trucks get reported, never deleted.

No photo, no DoneA Jira automation bounces any truck marked Done without a proof photo back to In Review.

2

A website with a working estimate builder

A five-page site built around Mike's real photos and his on-site service. The estimate page lets a fleet manager pick a vehicle class and coverage, set quantities, add the required and optional services, and send the request, so leads arrive ready to quote instead of starting with a round of phone tag.

Estimate builder: four vehicle classes, then lettering, quarter, half and full wrap options with per-vehicle prices

Home, Fleet Services, Our Work, About and Estimate pages
Vehicle illustrations that change with each coverage choice
A filterable gallery of past jobs across 20+ clients
A brand guide and a van wrap mockup for the shop's own vehicle

3

On the crew, on the trucks

Consulting from a laptop only gets you so far. I spent about a hundred hours on site: peeling old vinyl, taping and trimming new lettering, and applying graphics on a 50-foot semi, a 40-foot trailer and the box trucks. Knowing the work first-hand is what made the Jira steps and the estimate tool match how the shop really runs.

Trailer with the old Reny's graphics, before the job — **Before** Faded, outdated graphics.

Installer on a ladder removing old graphics — **Removal** Old vinyl off without hurting the paint.

Night install between two trailers under a work light — **Install** New graphics on site, into the evening.

Installer heat-sealing new graphics on a trailer — **Finish** Heat-sealed so it lasts.

↳

Results

15trucks, each with its status at a glance

123production steps tracked, none left to memory

3×automatic daily updates, zero extra data entry

6step estimate builder that pre-qualifies leads

Results from the field.

Client names are left out on purpose; these come from employment and contract work.

Regulated fintechFive teams, zero rollbacks

Sole Scrum Master for five engineering teams on a regulated platform. Cut cycle time from about two weeks to 3 to 5 days, kept nearly every sprint commitment, and went a full year of releases without a single rollback.

Crypto startupAgile from day one

One of the first hires. Built the delivery engine for a 70-person organization from scratch, trained four new Scrum Masters, and stepped back as the teams learned to run on their own.

Federal programsEstimates people trust

Brought estimate-versus-actual tracking to an IRS contract, so plans got sharper every sprint. On a 150-person DoD release train, led two to three teams and ran the PI planning tooling.

Dan McLean in a blue suit and purple tie, smiling, on outdoor concrete steps

On the record player · my most-played

A1Into the Mystic · Van Morrison
A2(Sittin' On) the Dock of the Bay · Otis Redding
B1Where Rainbows Never Die · The SteelDrivers
B2Daylight · Watchhouse

Heavy rotation: Zach Bryan, Chris Stapleton, Tyler Childers

About me

Hi, I'm Dan McLean.

I started out in service sales, looking after more than a hundred customer accounts with a 97% renewal rate. That job taught me the thing I still lean on most: people trust you when you tell them the truth about what's possible and then deliver it.

I learned Scrum hands-on in 2017 and have spent the years since running delivery for teams in fintech, defense and federal programs, and building a crypto startup's delivery from scratch. Today I'm a SAFe Program Consultant who plans from real data, keeps retros honest, and keeps Jira out of everyone's way.

RedBeard Consulting is how I bring that to smaller teams and local businesses, including the ones who've never had a project manager, a Jira board or a decent website.

Off the clock

Coach, volunteer, dad, dog guy.

Youth wrestling coach

I volunteer coaching kids on the mat. Same lessons as a good retro: show up, own your mistakes, get a little better each week.

Humane Society

Years of volunteering with shelter animals, which is how our house ended up with two rescue dogs.

Togus VA

Volunteer time at the Togus VA Medical Center, Maine's VA hospital, giving back to the veterans who served.

Master Mason

A member of the fraternal order, with its focus on integrity, charity and keeping your word.

Family

My wife, our two kids and our two rescue dogs keep me grounded and keep the house loud.

Folk and country music

Zach Bryan, Chris Stapleton and Tyler Childers are always in the queue, with some Van Morrison for good measure. Good songwriting and good delivery have a lot in common.

Credentials

Certifications and education.

Certifications

SAFe Program Consultant (SPC)SAFe Advanced Scrum MasterSAFe Scrum MasterSAFe AgilistSAFe PractitionerCertified ScrumMaster (CSM)Certified Scrum Product Owner (CSPO)Scrum Fundamentals Certified

Education

MBA, IT Management, Western Governors University
BA, Criminology, University of Southern Maine

Tools

JiraJira AutomationJQLConfluenceAzure DevOpsClaude + MCPMiroPiPlanning.io

Encore

Testimonials

What people say about working with Dan.

"Dan is an incredibly motivated and professional Leader. Dan and I served together in Army ROTC, where his Leadership stood out and he always put the Soldiers and the Mission first. He is an incredibly fast learner and quickly becomes adept at anything he puts his mind to. Dan embraces the Lean-Agile mindset and culture in everything he does; he “pivoted without mercy,” as we say within Lean-Agile, on his career focus and fully embraced IT Development and Scrum. He has attained multiple key certifications, experience and educational doctrine to become an Agile Leader in his quest to hone his skills. I highly recommend Dan in any IT Development opportunity that becomes available to him, as I know he will meet and exceed any expectations placed upon him."

Served together in Army ROTC

Michael StansfieldCEO, Civic-Chain

Branding

The RedBeard look.

Professional but fun: soft pastels on cream, letterpress-style headings, and one warm rust accent that stands in for the beard. This page is the working brand guide.

Logo

Primary logo

Use on the home page, proposals, invoices and social profiles.

RedBeard
CONSULTING

Horizontal lockup

Emblem plus name, for the site header and email signature.

Emblem

Icon-only version for the favicon, LinkedIn avatar and small spaces.

Color

Cream#FAF6ECPage background

Sky#CFE2F1Agile

Lilac#DED5F1Jira

Sage#D6E8D3Web

Ink#2D2943Text and buttons

Beard rust#B4552ELogo only, sparingly

Type

HeadingsZilla Slab

A slab serif with a letterpress, gig-poster feel. Headings only.

BodyFigtree

Friendly and very readable for paragraphs, buttons and forms.

NotesCaveat

Handwritten liner notes. A few words at a time, never paragraphs.

Voice

Sounds like

Plain words a Maine neighbor would use
Specific numbers instead of big claims
A little humor, mostly about the beard
"Here's what I'd do" more than "best practices"

Doesn't sound like

Consultant jargon: "synergy," "leverage," "transformation journey"
Promises nobody can keep
Music puns in every heading
Talking down to people new to Agile

Logo brief for ChatGPT

Paste this into ChatGPT to generate logo options

I'm designing a logo for my one-person consulting business, RedBeard Consulting LLC, based in Auburn, Maine. I offer three services: Agile coaching (Scrum, Kanban, SAFe), Jira administration, and AI-assisted ("agentic") website design for small businesses.

Personality: professional but fun, warm, down-to-earth, trustworthy. Think a friendly Maine neighbor who happens to be a SAFe Program Consultant. I love folk and country music, so a subtle nod to that is welcome (a guitar pick shape, a guitar string, a letterpress gig-poster feel), but it must still read as a business, not a band.

Please create 6 distinct logo concepts as flat vector-style images on a plain cream background (#FAF6EC):
1. A guitar-pick shaped badge with an "RB" monogram and a simple red beard shape.
2. A minimal line-art bearded face (red beard) made from a few clean strokes, friendly but not cartoonish.
3. A wordmark "RedBeard Consulting" in a slab serif, with the beard idea hidden in the letterforms or a small mark.
4. A circular badge, like a vintage record label, with "RedBeard Consulting · Auburn, Maine" around the edge.
5. An icon combining a beard with a kanban board or sticky notes (nod to Agile).
6. Your own best idea that fits the brief.

Colors: use only these. Pastel sky blue #CFE2F1, pastel lilac #DED5F1, pastel sage #D6E8D3, cream #FAF6EC, deep ink #2D2943 for lines and text, and rust #B4552E used only for the beard.

Rules: flat colors, no gradients, no photorealism, no 3D, no tiny details. Each must still work at 32 pixels wide (favicon) and in one color (all ink). Avoid clip art, robots, light bulbs, gears, and generic "consulting" arrows or swooshes. Spell "RedBeard Consulting" correctly with a capital R and capital B.

After I pick a favorite, I'll ask you for: a square icon-only version, a horizontal version with the name, a one-color ink version, and a version on a dark ink background.

Contact

Let's talk about what's stuck.

The first call is free and takes 30 minutes. You'll leave with at least one idea you can use, whether or not we work together.

Websiteredbeardconsultingllcme.com

Emaildan@redbeardconsultingllcme.com

Book a callPick a time on Calendly (free, 30 minutes)* Calls use an AI notetaker so I can focus on you instead of taking notes. Prefer not to be recorded? Just say so at the start.

LinkedInlinkedin.com/in/dan-mclean-2019

Based inAuburn, Maine. Remote anywhere, on site across New England.

pick what you need below,
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Estimate builder

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Pick the services you're interested in and adjust the dials. You'll see an estimate right away. It's a starting point, not a quote; the final price is set after a free call, once I understand your team and scope.

Legal

Privacy policy

Last updated November 10, 2026

RedBeard Consulting LLC ("RedBeard," "I," "me") runs redbeardconsultingllcme.com. This page explains what information the site collects, why, and what you can do about it. The short version: I only collect what you choose to send me, I use it to reply to you and do the work, and I never sell it.

What I collect

Estimate and contact form. Your name, email, company (optional), your message, and the services and amounts you picked in the estimator.
Booking a call. When you book through Calendly, you give Calendly your name, email and anything you add to the booking. Calendly shares that with me so the call lands on my calendar.
Call recordings. Intro calls may be recorded and transcribed by an AI notetaker so I can focus on our conversation. If you'd rather not be recorded, say so at the start and I'll turn it off.
Email. If you email me, I keep that conversation like any business would.
Basic technical data. Like every website, the servers that deliver this site see your IP address and browser type. This site itself doesn't set tracking or advertising cookies.

How I use it

To reply to you, prepare a quote and schedule calls
To deliver work you hire me for, and to send invoices
To keep basic business and tax records

I don't sell your information, rent it, or use it for advertising. I won't add you to a mailing list without asking.

Services that help run this site

A few trusted services handle parts of the site. Each has its own privacy policy:

Cloudflare hosts the site and routes email.
Formspree receives the estimate form and emails it to me.
Calendly handles call booking, and its notetaker records intro calls.
Google provides the site's fonts, plus my business email and calendar.

How long I keep it

Form messages and emails are kept as long as they're useful for our conversation or project, and business records as long as tax law requires. Ask me to delete your information at any time and I'll do it, unless I have to keep it for legal or tax reasons.

Your choices

You can ask to see, correct or delete the information I have about you. Email dan@redbeardconsultingllcme.com and I'll respond within 30 days.

Children

This site is for businesses and isn't meant for anyone under 16. I don't knowingly collect information from children.

Changes

If this policy changes, I'll update it here and change the date at the top.

Contact

RedBeard Consulting LLC, Auburn, Maine. dan@redbeardconsultingllcme.com

Legal

Terms of use

Last updated November 10, 2026

These terms cover your use of redbeardconsultingllcme.com, run by RedBeard Consulting LLC. By using the site, you agree to them.

Estimates are not quotes

Prices on this site and in the estimate builder are starting points to help you plan. They aren't an offer or a binding quote. Your actual price is set in a written proposal after we talk, based on your team, scope and timeline.

Paid work has its own agreement

Any work I do for you is covered by a separate written agreement or statement of work. If that agreement conflicts with these terms, the agreement wins.

Site content

The text, design, logo and images on this site belong to RedBeard Consulting LLC or are used with permission. Client names and photos appear with their permission. Please don't copy or reuse them without asking. You're welcome to link to any page.

Information, not advice

Articles and examples on this site are general information about Agile, Jira and websites. They aren't professional advice for your situation until we've agreed to work together.

Links to other sites

The site links to services like Calendly. I'm not responsible for their content or how they handle your information.

No warranty and limits on liability

The site is provided "as is." I work to keep it accurate and available but can't promise it's error-free or always online. To the extent the law allows, RedBeard Consulting LLC isn't liable for losses that come from using the site.

Governing law

These terms are governed by the laws of the State of Maine.

Changes

I may update these terms from time to time. The date at the top shows the latest version.

Contact

Questions? Email dan@redbeardconsultingllcme.com.